Council launches health awareness campaign which aims to ease pressure on the local NHS

Wakefield Council has launched a major new health awareness campaign to promote key messages in the fight against COVID-19 and keep residents safe this winter.

Branded “Let’s Keep Life Moving This Winter,” the campaign stresses the key role the public have in helping to drive the district forward towards recovery following the pandemic and avoid disruption caused by further restrictions and pressures on the local NHS.

The social marketing campaign encourages the continuation of good behaviours such as respecting others, having the vaccine, wearing a face-covering and outside meet-ups.  Featured imagery includes families celebrating the seasonal festivities from Halloween through to Christmas, cosy knits whilst meeting in the park and mask wearing whilst enjoying a bit of Christmas shopping.

It will encourage residents to look after themselves, loved ones and neighbours, reminding them of what is needed to best protect everyone this winter.

It will also help both residents and businesses to understand the importance of fresh air to prevent the spread of COVID-19. This is obviously carefully caveated with keeping warm for the most elderly residents and will advise on ways to provide ventilation and reduce cold drafts.

Although many restrictions have now been lifted, case rates remain consistently high and health chiefs are urging a renewed sense of caution and responsibility.

Cllr Maureen Cummings
Cllr Maureen Cummings

Councillor Maureen Cummings, Wakefield Council’s Executive Member for Communities, Poverty and Health, said: “I am extremely aware that residents and businesses across our district have experienced some extremely challenging times. I would like to thank everyone for their patience and hard work.

“However, we need to continue to do all we can to protect ourselves and others. This means getting both doses of the vaccine, limiting who we mix with and meeting outdoors or in well-ventilated places to prevent the spread.

“This campaign showcases good behaviour we should all aspire to, to help eradicate COVID-19 from our lives.”

The campaign echoes national advice of keeping things moving in society and comes with three key messages – be careful, be kind and be safe.

“To limit the spread of the virus, our advice to residents continues to be:

  • Getting both doses of vaccine without delay. There are a range of walk-in sessions available, you can find out more here
  • Boosting your winter immunity, you may be eligible for both a COVID-19 and flu vaccination, find out more here
  • If you have COVID-19 symptoms (a high temperature, a new, continuous cough and a loss or change to your sense of smell or taste) you must isolate immediately and take a PCR test. Testing information is here
  • If you have been in contact with someone who has tested positive, you may still need to self-isolate, find out who is exempt here.
  • Limit the number of people you mix with who are not in your household. Where possible, meet people outdoors or in well-ventilated places.
  • Continuing to wear a face-covering in indoor public places or on public transport.”
  • Washing hands regularly for 20 seconds or using hand sanitiser.

Further information about staying safe this winter is available on the campaign page